Go Rhino merges with Big Country Truck Accessories!

IDDEA, parent-company of Big Country Truck Accessories based in Guadalajara, Mexico, is pleased to announce the recent merger with Go Rhino! Products based in Brea, California. Go Rhino! Products, innovative manufacturer of premium quality accessories, has long been known for uniquely designed products, made to exacting standards that have established strong brand loyalty with truck and SUV enthusiasts. With enhanced production capabilities under the combined leadership of Manuel Alvarez of IDDEA and Ron Storer of Go Rhino! Products, customers will see improved service on all current off-road and public safety product lines with higher fill rates and shorter lead times.

With over 40 years of manufacturing experience, IDDEA, an ISO9001-2000 Certified manufacturer has a proven track record of supporting private label and OE customers. Over the last 6 years, Big Country Truck Accessories has become an established brand with a North American network of warehouse distributors who are focused on providing consistently high quality, popularly styled accessories positioned as a value leading brand to wholesale jobbers, retailers and dealers.

Manuel Alvarez, President of IDDEA, states that many synergies will be achieved by combining the first-to-market response and unique design capabilities of Go Rhino! Products with the high quality, lean manufacturing production methods of Big Country. “We feel that by utilizing our production capabilities we can maintain quality and increase sales of your Go Rhino! Products just by being able to deliver on time what the market demands. We plan to make this transition easy for customers by keeping sales and customer service teams in place.”

Ron Storer, President of Go Rhino will continue to be fully involved in the new venture and will focus his creative design and engineering talents on new products and getting new applications launched faster. Ron added, “I’m excited to expand my role in this venture and with our combined 75 years experience and expertise, I believe we will be in a great position to meet the needs of today’s consumers and be an even more responsive supplier to our distribution partners.”

RealTruck.com is very excited about the new products and the expansion of an already superb company.  Best of luck to Go Rhino!

To find out more, inquiries should be made to BJ Leanse, director of sales at Big Country Truck Accessories at 866-444-3818 or Ron Storer at Go Rhino! Products at 888-427-4466.