2008 Chevy Silverado Sporting some AEM gear at the 2010 SEMA Show.
In the car and truck accessory industry, there is a little event each year that gets our motors running – literally. SEMA (the Specialty Equipment Market Foundation) holds its annual show November 1st through 4th this year in Las Vegas, Nevada. The location is exotic enough, but the show is truly a sight to behold!
The SEMA Show is honestly the premier specialty automotive products trade event in the entire world. Although it is not open to the public, its purpose is to draw the industry’s best new products, ideas and people into one place at one time. It’s like the mecca for autos, auto parts, aftermarket accessories and more. It can be a little overwhelming to us gear heads.
This is where we learn about a lot of the new products we offer on our website and we’ll be there again this year. Check back in November to see photos and updates from our trip to SEMA. You’ll be glad you did!
Here’s sort of an inside look at how we learn about the newest offerings. This video is a Canadian show’s interview with Dee Zee’s Dan Kruzic. He gives everyone a rundown of the 2010′s latest model and their offering of different Running Board styles.
Little easter egg in this video is the fact that you can see Putco and AMP (two other awesome brands we carry) in the background!
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