About RealTruck

Why Shop RealTruck?

We want you to have the absolute best shopping experience period. Our core values guide us to ensure you experience Genuine First Class Service, Support and maybe some additional surprises from time to time when you visit or shop RealTruck. Our best price guarantee ensures you are getting the best deal and our easy returns gives you the power to change your mind afterwards or easily correct a mistake. The best advertising is “word of mouth” so Our Ultimate Goal is that we don’t need toot our horn, because our customers will do it for us.

Genuine Customer Service: We answer our phones! We want to help you, our customer, find the best item based on what you want or need. No commissioned sales people. Have a question? Want to check on an order? We are here to help in any way we can! We want you to have the best possible shopping experience and find the accessory or part that will work best for you. We welcome your feedback, the good and the not so good. Your experience helps us continue to improve our services and our customers’ total RealTruck experience. See our Staff.

101% Satisfaction Guaranteed: When you order an item from RealTruck® your satisfaction is guaranteed. We want you to be 101% Satisfied. We offer thousands of parts and accessories. Some are better than others and all are subject to customer reviews. We want you to be more than satisfied. Our vision is that you are 101% satisfied. If there is anything we can do to make this happen or if we have over looked something, please let us know.

Genuine Customer Reviews: Our customers can rate any item they order and we display these reviews on each product page. Good or Bad, we post the customer product reviews as we get them.

Free Shipping on Thousands of Parts: We have free shipping on thousands and thousands of car and truck accessories as well as performance parts. We wish we could have free shipping on all our products, but some items just don’t have the margin for it. If we could, we would.

1 Year Best Price Guarantee: Find a lower advertised price from another online site within 1 Year from the date of your purchase for the same item, and we’ll gladly issue you a gift card for 100% of the difference + an extra $5.00 bucks.

Safe & Secure Shopping: You can shop at RealTruck.com® with confidence. We have partnered with Authorize.Net, GeoTrust & McAfee to offer safe and secure transactions for our customers. In addition, we are committed to protecting your privacy. In accordance with our privacy policy, we use the information we collect about you to process your order and to provide a more personalized shopping experience.

“Almost” Hassle Free Returns: Changed your mind? No problem! Your personal satisfaction is guaranteed. If you are not completely satisfied with your purchase, you may return any item in accordance with our Return Policy within 30 days of delivery of your merchandise – hassle free. Life is a work in progress and so is our return policy. We are committed to making it easier. Our goal for 2010 is to empower our customers to be able to print their own return labels instead of requesting one. Stay tuned for even easier returns.

10+ Years Online: We have been selling pickup truck, car and suv accessories for 10+ years thanks to our customers and our staff. We want to you to have a wonderful accessories shopping experience. We are committed to doing everything possible to make this happen.

RealTruck Core Values

Be Helpful First

Helping others is the cornerstone of any successful business or personal philosophy. RealTruck strives to implement this on a daily basis. Whether offering help to our customers or to each other we go the extra mile to ensure success. In this changing economy, it is important that we stand out from our competitors, and we do this by providing outstanding service by keeping this value at the forefront of our efforts. It has been said that the bottom line is all that matters, but in reality the core of all that we do as people, whether at work or in our personal lives, is our willingness to help and be helped. It is part of the fabric of our society and it greatly affects the bottom line. A helpful attitude and spirit will make the difference between thriving or just barely making it.

Be Fun and Productive

These two don’t have to be a mutual exclusive deal. In fact, when done right, they complement each other quite nicely. We want RealTruck to be an enjoyable experience for the people who shop with us, the people who we do business with and the people who work here. If you enjoy what you are doing, it will show. Our office features a strict “no tie” policy that has never been violated. We also are looking forward Annual RealTruck Olympics. Featuring such prestigious events as the chair twirling contest and the Paper Airplane flight contest. Have fun, smile and be productive are not just “cutesy clichés” but actually principles we implement every day.

Continue to Grow

We are not talking about the bottom line sense of growth (although that would be nice too). We realize that everything changes. What works today might not work tomorrow. Is there a way this can be done better? We welcome feedback from our customers, suppliers and our staff. Each suggestion is an opportunity to improve how we work and how we live. The greatest barrier to growth is closed mindedness and we refuse to let what we think we know stand in the way of our development.

Unity with Individuality

A company is nothing more than the sum of the people that make it work. These people, being united in direction and purpose, can do much more than just contribute to the bottom line. Their dedication, passion and uniqueness enrich the lives of everyone around them. These diversified personalities all work toward a common goal while having an enduring respect for each other’s distinct qualities. This respect makes a job a career and a career more like just having fun.

Careers: Want to join a growing and exciting team? We are always looking for great people. Check out our open positions.

RealTruck Staff: The RealTruck Staff is here to help however they can. Get to know the people behind the scenes.

History of RealTruck

RealTruck begins – 1998

RealTruck began business in October of 1998. The business was initially a manufacturer’s representation firm designed to establish dealers for Aftermarket Accessory Manufacturers. In November of 1999, RealTruck began operating the e-commerce website www.realtruck.com. Our humble beginnings start in a basement of a duplex in Spokane, WA. The sole purpose was to sell automotive accessories online throughout the United States and Canada.. It seems odd to say now, but this was a somewhat radical concept back in “99″. The Vehicle Accessory business had always been dominated by the traditional “brick and mortar” establishments. Everyone told us that consumers would not be willing to purchase accessories for their Truck, Car or SUV over the Internet without being able to touch or see their prospective products. However, our vision was that the Internet was going to continue to grow in effectiveness and be a prominent tool for the future of Vehicle Accessories sales.

In May of 2000 the business was relocated to Jamestown, ND. This was brought about by several factors including, the owner, Scott Bintz wanting to be closer to his family and his endless obsession with Snow. Jamestown fit both criteria. The business has continued to flourish over the years going through many different levels of growth, focus and strategy. But our commitment to our consumers, our employees and our business partners has never changed. We continue to utilize that same vision and forward thinking that we did in a basement in Spokane Washington, to keep our company on the cutting edge of technology. This attitude continues to improve our business efficiently and ultimately our consumers shopping experience.

ITCND Award

In 2006, RealTruck.Com received an Innovation Award from the Information Technology Council of North Dakota. The ITCND award was presented to Scott Bintz by Senator Bryon Dorgan. This award is a reflection of the RealTruck staff and the ongoing dedication to improving our customers shopping and buying car and truck accessories online. Visit the RealTruck Blog to see the staff and happenings around RealTruck.