Keepin’ it Real – Kmart Karma Machine
This week’s Keepin’ it Real story is about savvy shopping. A man who had the means made sure that folks in Kentucky benefited from the closing of a local Kmart. Rankin Paynter, a owner of a jewelry exchange business in Winchester, Kentucky, heard about the closing of the retail giant’s location and decided to take [Read More....]
Tire Fire Friday – The Worst Rock Videos of All Time
We don’t like to point fingers, but rock has had a hard go of it when it comes to making music videos. The 80s were particularly rough when they fully embraced glam, fur, chains and leather. We’ve put together our top choices for Worst Rock Videos of All Time. Frankly, it was hard to narrow [Read More....]
This GMC Truck Gets Awesome Thanks In Part To RealTruck!
Here at RealTruck, we’re on a mission to make the world of pickup trucks look good. In fact, we want to help make our customer’s trucks look even better than just good. We want to make them look incredible. Awesnificient, even (for the unitiated, that’s a cross between “awesome” and “magnificient”). We’re not just into [Read More....]
There Ain’t No Baby Shower Like A RealTruck Baby Shower!
We like to party around here from time to time. Responsibly, of course, because we’re professionals. Also, because we’ve been told numerous times by family and loved ones that it’s about time we just “grew up” already. We suspect they may just be jealous though, and we have no immediate intentions of stopping the fun [Read More....]
Meet Our New IT Helpdesk Specialist Shane Ede!
The RealTruck team has been growing super fast recently, and we’re excited to publicly announce the addition of our new IT Helpdesk Specialist, Shane Ede! He brings seven years of experience to the table, and already he’s proving himself to be a great asset in helping the staff troubleshoot their IT difficulties. We’d like to [Read More....]
RealTruck.com Seeks to Reinvent Its Company Culture
RealTruck.com, an online retailer that’s been providing aftermarket truck accessories since 1998, has spent the past 24 months focusing on a complete overhaul of their company’s guiding principles. The process began when RealTruck’s CEO, Scott Bintz, picked up a book by the founder of Zappos.com, Tony Hsieh. “Delivering Happiness, a Path to Profits, Passion and [Read More....]
Tire Fire Friday – Disabled Boy Welcomes His Dad Home
Admittedly, we like to rip it up pretty hardcore on our blog when Fridays roll around, but when this video landed in our inbox, we couldn’t help but share it. The Welcome Home Blog shares photos and videos of folks who are deployed away from their families serving our country. They do a great job [Read More....]
Meet Our Newest Customer Loyalty Specialist Chris Moore!
It’s an exciting time around here at RealTruck.com, not just because it’s generally awesome here all the time, but because we’re so proud to announce we’ve added another new member to the team! Please, drop whatever you’re doing (we don’t know what else you’re doing right now, but we promise you this is more important) [Read More....]
In what is surely a sign of an impending robot takeover (which we have been trying to warn America against for years), Nevada has become the first state in the nation to issue Google a license for self-driving cars. According to this article from The Las Vegas Sun, the online mega-giant received the first license [Read More....]
Meet Our New Graphic Design Extraordinaire Lindsey Volker!
Hi everybody out there in RealTruck world! If you could, please put your hands together and help us give a warm welcome to our new Graphic Design Extraordinaire, Lindsey Volker! Lindsey is a graduate of Minnesota State University Moorhead, where she earned a degree in Graphic Communications. She brings a prodigious amount of talent to [Read More....]
In what is surely a sign of an impending robot takeover (which we have been trying to warn America against for years), Nevada has become the first state in the nation to issue Google a license for self-driving cars. According to this article from The Las Vegas Sun, the online mega-giant received the first license [Read More....]
New to RealTruck.com is the Tekstyle brand of Tonneau Covers! These roll up and snap style truck bed covers have joined the RealTruck soft tonneu cover line of offerings because of their high quality and great warranty. They fit into our culture of offering you the best when it comes to covering your truck bed. [Read More....]
What’s up, everyone out there in RealTruck land? If you’ve recently been told by your doctor to avoid excessive awesomeness, you’ll probably want to sit down before you read the rest of this post, but we’re extremely excited to announce three new products we’re proud to carry! It’s not every day we get to make [Read More....]
SEMA GM Project Vehicle Proposals Due April 30th Attention project vehicle builders! The deadline for project vehicle proposals for the General Motors 2012 SEMA Show is fast approaching on April 30th. GM will be giving prospective entrants the opportunity to trick out one of four different vehicles-the Chevrolet Spark, Camaro, Cruze, and Sonic. The approved [Read More....]
What impressed us most about the Ford Truck area at the 2012 New York International Auto Show was how creative they were with the carpet and their display consoles. It was an interesting contrast of brightly lit white counters with… blah blah blah. We’re totally making all of that up. Sure, they did a great [Read More....]
One area of the New York International Auto Show floor they had to literally drag me away from was the Ram truck zone. I was pretty enthralled and once you get a look at the pictures of the 2012 and 2013 model trucks we were spying, you start to see why. Ram rolled out several [Read More....]
An unanticipated treat at the New York International Auto Show this week was Lincoln’s display of the 1934 Model 40 Special Speedster. A total one-of-a-kind concept vehicle created by Edsel Ford, the Model 40 was a styling exercise by the company. Made with a large grille for cooling, the V8 it has fully integrated headlamps. [Read More....]
We hopped a plane and flew the friendly skies all the way from our home base in North Dakota to New York City! There we arrived wide eyed and full of excitement. Sure, we were impressed by the tall buildings, massive bridges and good old Lady Liberty herself. But what we really came to see [Read More....]
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