RealTruck, Inc. continues its rebrand rollout and engages its sales team through training held at SEMA Garage

The premier manufacturer of aftermarket truck parts and accessories has officially rebranded all areas of the business. RealTruck, Inc. announced its rebrand from Truck Hero last July and since then has been working with its various departments and facilities to roll out the brand’s new identity, including its sales team, which will officially be recognized as the RealTruck, Inc. Sales Team effective May 5.

RealTruck, Inc. is leveraging all resources to service people along their entire connected shopping experience. One way the company is doing so is by transitioning manufacturing websites to realtruck.com and launching a dealer locator on realtruck.com.  This transition will make it easier for millions of do-it-for-me truck owners to find dealers and local resources for professional installation. 

Additionally, earlier this month RealTruck, Inc. Sales sent its sales team to a 3-day cross- training event in Detroit at the SEMA Garage facility in Plymouth, Michigan, to ensure that each member is prepared and equipped to help RealTruck customers. Participants received classroom training on more than 300 of RealTruck’s vast product offerings and hands-on training installing several truck bed covers, including the upcoming Retrax EQ; AMP PowerSteps, BackRack headache racks, AVS LightShield Pro, and more in SEMA Garage’s state-of-the-art facility. 

“SEMA Garage offers us a unique opportunity to train a large group of people in a comfortable, well-equipped facility.  Having a garage setting that will accommodate a lot of trucks and people to experience ‘hands-on’ installations is an important and welcome resource,” said Ryan Herman, executive vice president of sales at RealTruck. 

The SEMA research and validation facility is 45,000-sqaure-feet and gives 7,000 SEMA Member businesses access to 3D Scanning, 3D Printing, ADAS Testing, Vehicle Measuring Sessions, fully equipped bays, Emissions testing, and certification.

“There really isn’t a facility that can accommodate our needs as well as SEMA Garage.  We brought in our entire outside sales force from around the country and this experience has been a terrific way to teach, share and work together,” said Herman. 

About RealTruck, Inc.

RealTruck, Inc. is the premier vertically integrated truck, Jeep® and off-road parts andaccessories company in North America. Headquartered in Ann Arbor, Mich. with over 5,000 employees and 35 locations across North America, the company is an innovative market leading online retailer and manufacturer. Realtruck.com is the ultimate source and digital destination for those who love and live a real truck lifestyle. Fueled by its customer-first mindset, RealTruck, Inc. continuously designs, develops, manufactures, and sells industry-defining products with more than 570 patents and growing. RealTruck Inc.’s portfolio of 28 powerhouse products are #1 or #2 (in U.S. market share) in each of their primary categories. Its extensive omni-channel approach allows RealTruck, Inc. to serve customers wherever they’re searching, researching, and shopping for products online at RealTruck.com or through the RealTruck, Inc. sales channel, which includes more than 12,000 dealer locations and automotive (OEM) partnerships. RealTruck, Inc. is engineered to deliver a seamless customer journey from idea to installation. For more information, visit realtruck.com.