Revolutionizing the truck accessories industry through a focus on innovation, inspiration and unmatched service. RealTruck provides an immersive and engaging experience for truck enthusiasts through expert advice and comprehensive information on every product we sell.
History of RealTruck
RealTruck begins - 1998
Founded by Scott Bintz in the basement of a duplex in Spokane, WA in October, 1997, RealTruck began business as a manufacturer's representation firm. In November 1998, the company began operating the e-commerce website www.RealTruck.com. It seems odd to say now, but this was a somewhat radical concept back in 1998; the vehicle accessory business had always been dominated by traditional "brick-and-mortar" establishments. Naysayers were convinced that consumers would not want to purchase accessories for their truck, car or SUV over the Internet without being able to touch or see their prospective purchase. However, Scott Bintz charged forth with the vision that the Internet would continue to grow in effectiveness and become a prominent tool for the future of vehicle accessory sales.
In May of 2000, RealTruck relocated to Jamestown, ND for a multitude of reasons. CEO Scott Bintz wanted to be closer to his family and needed to live in an environment with snow — he has an endless obsession with snow. Jamestown was a perfect fit for both criteria. The business continued to flourish and expand over the next few years, and in 2010 RealTruck opened an office in Fargo, ND. Both locations have since experienced substantial growth and expansion, with future development slated.
In October 2015, RealTruck was acquired by Truck Hero Inc. (THI), and helped lay the foundation for THI E-Commerce — the online division of THI. Since becoming a THI E-Commerce brand, RealTruck.com has reinforced its commitment to consumers, employees and business partners with steady realiance on the same vision and foresight that resulted in its inception and success. RealTruck.com is inspired to continually improve the website and business to provide a phenomenal shopping experience.
In 2016, expansion of the Fargo, N.D. office outpaced that of the Jamestown, N.D location, and the headquarters was subsequently changed to Fargo.
2016 Bizrate Circle of Excellence Award — RealTruck.com is proud to have received the Platinum Bizrate Circle of Excellence award for the third year in a row. This award is presented by Bizrate Insights, a Time Inc. company and one of the largest sources of verified consumer-generated seller ratings and reviews. RealTruck was one of over 3,500 online retailers in North America considered for the 17th annual Bizrate Circle of Excellence award. - See more at: RealTruck Wins Bizrate Circle of Excellence Award
2016 Mobile 500 — RealTruck.com is proud to announce that it has made Internet Retailer's 2016 Mobile 500. Internet Retailer (the leading publisher of e-commerce analysis and news) releases this list every year to show who the top 500 fastest growing e-retailers in the world are, based on annual mobile sales. Truck accessory e-retailer, RealTruck, was ranked at the 295th spot on the list. - See more at: RealTruck Makes the 2016 Mobile 500 List
2015 Inc. 5000 — Inc. magazine has ranked North Dakota-based e-retailer RealTruck.com No. 1844 on its 34th annual 500|5000 list, released on Aug. 12. This is an 11-spot jump from the company's position of 1855 in 2014. The annual Inc. 500|5000 report notes the fastest-growing private companies in the United States based on three-year revenue growth. RealTruck saw 215 percent growth, with revenue rising from $12.9 million in 2011 to $40.8 million in 2014. - See more at: RealTruck Ranks 1844 on 2015 Inc. 500 | 5000
2014 Top 500 and 14th fastest — RealTruck.com today announced it has been recognized as the 20th fastest-growing e-commerce site in the United States by online retail trade publication Internet Retailer in its recently published 2014 Top 500 Guide. The influential guide also lists the North Dakota-based pickup truck accessory e-retailer as the 437th largest online store nationwide and 14th fastest E-commerce site based on total revenue for 2013. It marks the first time the company has ever been included in the influential magazine's list, which recognizes the 500 largest e-retailers in the country. - See more at:RealTruck Named 20th Fastest-Growing Company & 14th Fastest E-commerce Site by Internet Retailer
2014 Prairie Business 50 Best — North Dakota-based e-commerce company RealTruck.com is proud to announce that it has been named to Prairie Business magazine's "50 Best Places to Work" 2014 list. In its first year, the contest was created to honor companies that demonstrate a commitment to making their business one of the best places to work in the northern Great Plains. - See more at:Prairie Business Magazine Names RealTruck One of Top Three Places to Work
RealTruck's ITCND Award
In 2006, RealTruck.com received an Innovation Award from the Information Technology Council of North Dakota. The ITCND award was presented to Scott Bintz by Senator Bryon Dorgan. This award is a reflection of the RealTruck staff and the ongoing dedication to improving its customers online experience.